Jade Dressler

Jade Dressler is a Creative Director and Curator for consumer brands and private clients. Her vision and strategy on the architecture of personalities, brands, product and service offerings have been responsible for the successes of luxury and pop-culture lifestyle clients for over twenty-five years. As a designer and journalist, her influence can be found in the conception of a blog voice to full scale program for a TV network or the visuals for a logo, design for a clothing collection or retail department store.

Designer. Jade began her corporate career in store design, planning and visual merchandising for Macys, spearheading renovations for three stores and numerous across the branded in-store shop roll-out prototypes for private label. This love of materials, application and brand message, led to the concept of a collection of couture jewelry and accessories collection Jade co-designed, called JAMP, which sold internationally at stores such as Henri Bendels, Joyce in Hong Kong, Creeds and Saks Fifth Avenue through reps in New York and Paris; appeared in media such as Vogue; Elle; Marie Claire and WWD; was worn by legends such as Cher; Heart; Nina Hagen and Naomi Campbell and graced the runways of Bill Blass, Mary McFadden and Oscar de la Renta.

Marketing Director. Prior to opening her own agency, Jade was the Global Marketing and Creative Director for Gemini International, the legendary sound equipment that begat Hip-Hop through Kool Herc’s experiments in Cedar Park in the South Bronx and the equipment that virtually every DJ worldwide begins spinning on.  At Gemini, she directed advertising, branding, marketing and PR for France, Germany, South America, Spain and the US. As Marketing Director for Blue Fish, one of the first lines of organic clothing and a member of Social Venture Network and Businesses For Social Responsibility, she was at the forefront of sustainable business practices and green product development that many are just discovering today. Blue Fish sold at Nordstroms and 400 other stores in addition to five of its own stores in New York, Austin, Westport, Santa Fe, Taos and Frenchtown, NJ, in historic Bucks County. Jade was honored to be part of the DPO team for the company, whose board members included famed sustainability pioneers, Ben Cohen of Ben & Jerry’s and Gary Hirschberg of  Stonyfield Farms yogurt. Conceptualizing and implementing international media and event plans, retail stores and product design, launch events, advertising concepts and socially conscious partnerships are like breathing for Jade.

Creative Director. As President of Jade Dressler, a branding and public relations agency based in New York City, Jade has been engaged by clients such as American Express Publishing; Aveda; Anne Cole Swim; Benjamin Moore; Daniel Boulud’s Five Leaf Cuisine; Design Within Reach; Hachette Filipacchi; Luxottica eyewear; Luxury Marketing Council; Lenscrafters; Louis Vuitton and Speedo. She has a specialty in creating media coverage for media brands ranging from magazines and their online homes such as Car & Driver; Elle; Food & Wine; Metropolitan Home; New York, Surface; Twist; Vogue and XXL to original programming and press for HGTV, The Sundance Channel and VH1. Jade has also designed programming and press for lifestyle trade events such as the International Art Expo, Natural Product Expos and BOOMSPDESIGN, the Sao Paulo-based international design conference. She has directed programming, events and PR for film festivals such as Hamptons Film Festival, Global Peace Film Festival, Staten Island Film Festival and Tribeca Film Festival. In partnership with Milan-based Alcos Comunicazione, she has directed the US publicity for Baglioni Hotels, in Florence, France, London, Milan, Rome, Tuscany and Venice.

Representation. Jade is also a partner in PLANT., the creative representation agency representing Claude Serieux, DJ and Sound Designer; Orlando Salmeri, Vanity Fair photographer; Shangri-La Studio and LEGEND at Shangri-La, a fashion editorial photo studio.  She has made key introductions, developed content platforms and designed branding, products, events and public relations for personality and entertainment clients such as little marvin; Elliott Wilson, Hip-Hop Producer; ego trip, VH1 Producers; Michael Phelps, Amanda Beard and the United States Olympic swim team. Fashion clients have included Susan Tabak, “CHIC IN PARIS” author and blogger and Austrian accessory designers with The Austrian Trade Commission and Fraser Balgowan, the sustainable luxury bag collection and travel experience from the Scottish Highlands. In the medical field, clients include Dr. Pedre, integrative physician and Dr. Renee Clauselle, child psychologist. 

Curator. As a Curator, Jade Dressler has a habit of spawning large scale art interventions in far-flung locales to highlight the balance of urban and nature. Projects include Portal do Sul by Pasha on 10,000 acres in Brazil, the Green Provocateur urban art intervention in Milan during Salone 2011 and presenting among design leaders such as Karim Rashid and Dror at BOOMSPDESIGN, the Sao Paulo-based international design conference.

Jade’s philosophy and visionary facility with international brands, artists, entrepreneurs and lifestyle innovators results in her talent for incorporating new alternative messages and trends that move culture, business and lifestyles forward.

photo by Timur Civan

“This poster is from Portugal. Parents brought it back for me while on a trip in the 1970′s. It advertises Tiffany’s, a Lisbon disco, in stylized futuristic-code-like Hebrew letters. I know I look a lot like this character, especially in this photo…therefore, it’s become a kind of ageless, androgynous, Mona Lisa-enigmatic and intriguing Muse and Guardian Angel.”

Jade Dressler