Jade Dressler is a Creative Director for art, lifestyle brands and media. Producing compelling branding, products and services is Jade’s forte and she has solidly formed the architecture of success for both mass and niche luxury and pop-culture lifestyle brand clients for over twenty-five years. Jade and her agency’s influence have walked a confluence of red carpets and couture runways; appeared on the sets, stages, screens and board rooms of TV networks and major retail stores; and placed clients in all types of media through her introductions, cultivation and connections.
Designer. After a first-year scholarship and BFA from Moore College of Art, immersion in art and architecture studies at Parson Paris and months in Siena, Italy with Villanova University, Jade began her career as a retail store designer for Macy’s. In addition to concepting, designing and leading major renovations for three stores and numerous private label in-store shops, many rolled out as prototypes across the chain, Jade also directed the fashion presentations. This love of brand message, style, design and work with materials led to the co-design of a collection of couture jewelry and accessories collection, called JAMP. The collection was picked up by Henri Bendels, Saks Fifth Avenue, Martha’s, Ron Herman, the famed Charivari and international stores such as Joyce in Hong Kong and Creeds through reps in based in New York, Miami and Paris. JAMP was featured in media such as Accessories, Details, Elle, Marie Claire, New York Times, Vogue, W and WWD; styled by Stephan Gan; photographed by Sheila Metzner and was worn by legends such as Cher, Heart, Iman, Nina Hagen, Stella Tennant and Naomi Campbell, among many others. Jade worked closely with legendary designers, Bill Blass, Mary McFadden and Oscar de la Renta for specially commissioned designs for their runways.
Marketing Director. Prior to opening her own agency, Jade was the Global Marketing and Creative Director for Gemini International, the legendary sound equipment that birthed Hip-Hop through Kool Herc’s first experiments in Cedar Park in the South Bronx and the equipment that virtually every DJ worldwide begins spinning on. At Gemini, she directed advertising, branding, marketing and PR for France, Germany, South America, Spain and the US. As Marketing Director and a designer for Blue Fish, one of the first lines of organic clothing and a member of Social Venture Network and Businesses For Social Responsibility, in the 1990’s, Jade was at the forefront of sustainable business practices and green product development that many are just discovering today. Blue Fish sold at Nordstroms and 400 other stores in addition to five of its own stores in New York, Austin, Westport, Santa Fe, Taos and Frenchtown, NJ. Jade designed clothing and product collections, directed media and event plans, catalog, retail stores and product design, events, advertising, videos and socially conscious partnerships, including a program in Africa with Aid To Artisans. Jade was also honored to be part of the DPO team for the company, whose board members included famed sustainability pioneers, Ben Cohen of Ben & Jerry’s and Gary Hirschberg of Stonyfield Farms yogurt.
Creative Director. As President of Jade Dressler, a branding and public relations agency based in New York City, Jade has been engaged by clients such as American Express Publishing, Aveda, Anne Cole Swim, Benjamin Moore, Daniel Boulud’s Five Leaf Cuisine, Design Within Reach, Hachette Filipacchi, Luxottica eyewear, Luxury Marketing Council, Lenscrafters, Louis Vuitton and Speedo. She has a specialty in creating media coverage for media brands ranging from magazines and their online homes such as Car & Driver, Elle, Food & Wine, Metropolitan Home, New York, Surface, Twist, Vogue and XXL to original programming and press for HGTV, The Sundance Channel and VH1. Jade has also designed programming, social media and press for lifestyle trade events such as the International Art Expo, Natural Product Expos and BOOMSPDESIGN, the Sao Paulo-based international design conference. She has directed programming, events and PR for film festivals such as Hamptons Film Festival, Global Peace Film Festival, Staten Island Film Festival and Tribeca Film Festival. In partnership with Milan-based Alcos Comunicazione, she has directed the US publicity for Baglioni Hotels, in Florence, France, London, Milan, Rome, Tuscany and Venice as well as Lake Como, Italy’s newest resort in one hundred years, CastaDiva.
Representation. Jade is also a partner in PLANT., the creative representation agency representing Claude Serieux, DJ and Sound Designer and Orlando Salmeri, Vanity Fair photographer in the US. She has made key introductions, developed content platforms and designed branding, products, events and public relations for personality and entertainment clients such as little marvin, HSN Creative Director; Elliott Wilson, VH1 Producer; ego trip, VH1 Producers; Michael Phelps, Amanda Beard and the United States Olympic swim team. Fashion clients have included Susan Tabak, “CHIC IN PARIS” author and blogger; Austrian accessory designers with The Austrian Trade Commission and Fraser Balgowan, the sustainable luxury bag collection and travel experience from the Scottish Highlands. In the medical field, clients include Dr. Vincent Pedre, integrative physician and Dr. Renee Clauselle, child psychologist.
Film, TV. Jade has directed brand video and TV segments for all her consumer and B2B clients, including a body of work produced for little marvin, Creative Director at HSN. In music, she has produced artist videos and a DJ instructional video series as a sales tool for Warner Brothers. In fashion, Jade has directed runway coverage and produced 3-part series in Paris during the shows on the runways and stores of brands such as Chanel, Chopard, Lanvin, Louis Vuitton and Nina Ricci and on location including features at Hotel de Crillon and Versailles. For television, she concepted a show which was greenlit as a pilot for HGTV and produced an original segment for The Sundance Channel’s “The Good Fight” series. Styling pop singer, Consuelo Vanderbilt Costin for her music video, “Here We Go,” and numerous personalities for major media appearances encapsulates Jade’s eye for brand messaging.
Curator, Speaker. As a Curator, Jade Dressler has a habit of spawning large-scale art interventions in far-flung locales to highlight the balance of urban and nature. Projects include Portal do Sul by Pasha on 10,000 acres in Brazil and the Green Provocateur urban art intervention in Milan during Salone 2011. Jade was invited to speak among design leaders such as Karim Rashid and Dror at BOOMSPDESIGN, the Sao Paulo-based international design conference and invited to curate a panel of experts on the New Aesthetic during Frieze NY 2012 with Kiwi Arts during their exhibition of early work by Warhol and Robert Indiana. Jade designed, presented and moderated the first Slow Luxury Round Table in partnership with Textiles Scotland and the five-star Gleneagles Resort in Scotland, featuring Scotland’s heritage luxury brands and top US journalists.
Jade Dressler’s philosophy and visionary facility with international brands, artists, entrepreneurs and lifestyle innovators results in her talent for incorporating new alternative messages and trends that move culture, business and lifestyles forward.
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